Cynthia Tews

Communication is my lifeblood. Here are writing samples that speak to the issues that matter to me.

Over my six years at MedStudy I helped them launch their blog by researching and writing original content for their physician audience. In the process I learned a lot about learning science, mindfulness, and wellness. Here are a few of my posts.

This 48-page educational booklet explains study techniques based on learning science in a fun and easy-to-digest way. Sample pages scanned from hard copy include graphic concepts I storyboarded for the graphic designer to execute.

While at MedStrudy I wrote a series of product video scripts. Here are two that completed production and are hosted on MedStudy's website.

Welcome email triggered by newsletter signup on the MedStudy website. This communication gives physician readers a taste of who MedStudy is, and how MedStudy resources can help.

This 20-page print brochure launched the 18th edition of MedStudy's line of Internal Medicine study materials. The theme was "re" as in revised, refreshed, reimagined. I was tasked with maximizing this theme to express the revitalization of the full line of products for IM physicians.

This trifold print brochure promotes MedStudy learning materials for hospitals and medical organizations. Scan of a print sample.

These samples highlight my best work as marketing copywriter at HDI, USA's largest IT support member organization. I leveraged a bit of geek savvy to play up Star Trek–inspired “New World” conference theme.

This portfolio features my writing for Toyota, Lexus, and Scion while at Toyota Motor Sales. Samples include blog posts for Toyota's diversity website.